There’s two things that I love thinking about when it comes to makeup for mature skin
Where does one start when it comes to makeup for mature skin? What are some common mistakes you see people making?
First, the skin texture starts to change as we age. When I was creating my line, Sonia Roselli Beauty, I thought a lot about skin prep. I remembered that when I was applying makeup, if I would do a facial beforehand, the makeup would look so much better on skin of all ages, but especially on mature skin.
As we age, our skin starts to look more sallow, it’s more dry and dehydrated. Makeup is a play on light. It’s how light reads on the face. When your skin is hydrated and plump, it reflects light differently. I don’t have time to do facials on people these days, but little things like exfoliating can really help your makeup lay better and you can get a truer color read on the skin. The first product we launched was the sexApeel™ Instant Exfoliation Spray because I really believed that this would help people so much, especially for mature skin.
This goes back to the biggest mistakes I see people making. They’re not prepping their skin . They might be using a primer, but that really just makes your foundation slide everywhere! Plus, I see a lot of people choosing the wrong foundation formula for their skin.
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