No Place Like FROME: New Dine-And-Date App Launches in Partnership With Local L.A. Hotspots
Kristin Snyder is dot.LA’s Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA’s Daily Bruin.
With a name pulled from the phrase “first round’s on me,” the Los Angeles-based dating app launched Monday on iOS and Android devices. Through partnerships with local bars, restaurants and coffee shops that can help determine where users want to meet, FROME wants to encourage people to actively plan dates and converse outside of the app.
Founder and CEO Joe Feminella said his own frustration with people not feeling motivated to meet in person after connecting on dating apps inspired him to launch FROME.
“The more time I spent swiping, the more I realized it wasn’t an effective way to make a real connection,” Feminella said in a statement. “Technology has solved so many problems in today’s world, but one thing it hasn’t done and probably will never do, is help people fall in love.
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