FEATURE-All of that glitters: Expensive diamonds surpass silver having Chinese brides
SHANGHAI, ed pictures of Ny skyline, a container off Moet & Chandon champagne cools on individual bridesmaid spa on Tiffany & Co’s leading Shanghai shop, when you find yourself white flowers and you can love poems place the feeling to have China’s Romeo so you can pop practical question so you can his Juliet.
The area, dotted that have splashes of the jeweler’s renowned eggshell bluish, could have been hectic recently, given that young Chinese, taken by the allure regarding expensive diamonds, all the more find the sparkling jewels more old-fashioned gold baubles to help you draw its marriage vows.
China’s diamond business, now this new world’s next largest pursuing the Us, has more tripled so you’re able to $22.8 billion during the last 5 years, predicated on studies regarding marketing research corporation Euromonitor, continuously gobbling up-market express out-of silver and far outstripping the new growth rate inside China’s 465 mil yuan ($76 billion) accessories field.
“(During the Asia) there is more and more young adults and come up with their declarations and you will suggestion ceremonies within bridal bedroom,” told you Stephane Lafay, Tiffany’s direct off China Pacific and you can Japan, which told you couples have been drawn to the newest romantic image of the new jeweler’s well-identified “little blue box”.
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